NEWS

June 05 2025

We share an article that analyzes the legal challenges and opportunities faced by three-dimensional trademarks in being recognized as distinctive signs. It focuses in particular on the concept of acquired distinctiveness (secondary meaning) and its importance in trademark protection in today’s market.

June 05 2025

On World Environment Day, at BARLAW we reaffirm our commitment to caring for the planet.
Thanks to our partnership with Cabify, we have obtained the 2024 Carbon Footprint Offset Certificate — an initiative that supports projects aimed at reducing environmental impact.
We know that every action counts, and we will continue working to build a more sustainable future.

June 04 2025

BARLAW UPDATES YOU 📢

June 02 2025

We share an article on the recent recognition of papa a la huancaína as a Traditional Specialty Guaranteed (TSG) by INDECOPI. This designation protects and values one of Peru's most iconic recipes, reinforcing its cultural identity without restricting its commercial use.

May 29 2025

BARLAW UPDATES YOU 📢

May 27 2025

We share an article on our first inspection carried out at the new Chancay port megaproject, as part of an administrative proceeding before the Office of Trademarks, Inventions, and New Technologies of INDECOPI.

Read the full article here

May 26 2025

We share an article on Bill No. 32314 recently published by the Peruvian Congress. This amendment introduces the use of artificial intelligence (AI) as an aggravating factor in the commission of crimes—both in general and for specific offenses. The reform updates the Criminal Code and the Cybercrime Act, reflecting the growing role of AI in criminal conduct and the need for legal frameworks to adapt accordingly.

If you want to read it click on the following link

May 26 2025

On May 22, we conducted two successful IP trainings in Ica and Madre de Dios.
We thank the Regional Commands of Ica and Madre de Dios for their participation, and all the brands involved, as well as Ms. Carmen Rosa Delgado Ccana, President of the Board of Superior Prosecutors of the Ica Judicial District – Public Ministry; Mr. Octavio Ramos Pacompia, President of the Board of Superior Prosecutors of the Madre De Dios district; and Ms. Jennifer Chicoski, Regional IP Attaché - USPTO, for their valuable contributions to these trainings.

May 23 2025

From May 17 to 21, Adriana Barrera, María Inés Herrera, and Silvia Solís attended the 2025 Annual Meeting of the International Trademark Association (INTA) in San Diego, California.
It was an excellent opportunity to share insights, learn from peers, and strengthen professional connections within the international IP community.
Thank you to the INTA for hosting such a valuable and inspiring event. We look forward to reconnecting at the next Annual Meeting — see you soon in London.

May 23 2025

From May 14 to 16, Adriana Barrera, María Inés Herrera, and Silvia Solís attended the 2025 International AntiCounterfeiting Coalition (IACC) Conference in San Diego, California, USA.
Adriana Barrera had the honor of moderating the panel “The Future of IP Enforcement in Latin America: AI, Legal Innovation & Return on Enforcement,” where she led an engaging conversation on the region’s challenges and opportunities.
It was an incredible space for learning, exchanging ideas, and strengthening connections with global experts in brand protection and IP enforcement.
Thank you to the IACC for hosting such a valuable event — and to everyone we connected with along the way!