NEW BALANCE continues to vigorously enforce its trademark rights, this time through the seizure of unauthorized merchandise bearing its marks that had been illegally imported into the country.
BARLAW TELLS YOU 📢
We are proud to announce that our lawyers have been selected to join the International Trademark Association (INTA) (@intaglobal ) Committees for the 2026–2027 term 🌎👩🏻‍⚖️ Congratulations to @adriana_barrerat , @inekaherrera , and @cathymep on being chosen to work on these committees and contribute with their expertise to the global IP community.
Our partner Medalith AlbarracĂn (@medalithae ) attended the Trademark Administrators and Practitioners (TMAP) Meeting 2025. This international event, organized by the International Trademark Association (INTA) (@intaglobal ), brought together professionals from around the world to exchange knowledge, explore best practices, and address key challenges in trademark management.
We successfully prevented the registration of the CHASE MR. SMILE trademark and logo for reproducing, without authorization, the character CHASE from the protected work PAW Patrol. Another step forward in the defense of originality, authorship, and registered trademarks.
BARLAW TELLS YOU 📢
Carlos Farfán (@fp.carlos.f )explains the challenges that deepfakes pose to Intellectual Property. From the unauthorized use of trademarks to the imitation of voices and likenesses, this technology creates legal risks that demand innovative regulatory solutions.
We share an article where @medalithae highlights the importance of INDECOPI’s new measure, which strengthens the protection and value of Peruvian products.
If you want to read it click on the following link
A successful seizure of counterfeit products bearing SKF trademarks was carried out with the support of the Fiscal Police. This operation marks a significant step forward in brand protection, strengthening the defense of industrial property and safeguarding the market against illegal products.
We share an article on recent developments in personal data protection in Peru. The ANPD has warned that practices such as photographing ID cards during deliveries are disproportionate and expose sensitive information without consent. Furthermore, Congress has approved Law No. 32323, which prohibits telemarketing communications without the consumer’s express request.
